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ABOUT
HALEY

Sr. Brand Manager

LSPedia, Inc.

AUG 2023 - PRESENT

IN-HOUSE

  • Create brand guidelines

  • Redesign iconography 

  • Redesign website

  • Social media 

  • Brand collateral 

Designer

REMOTECTRL DESIGN COMPANY

JUNE 2023 - PRESENT

FREELANCE

  • Collaborated with the creative director and brand designer to build a brand identity and website for a machine learning company

  • Ideated logo marks, typography, color, and website wireframes

  • Explored web and photography direction

  • Created brand guidelines

  • Logo design for organizations such as; Unlimited Sciences and Ripple of Change

Brand + Digital Designer

EMBODY HEALING THERAPY

JAN 2020 - MAR 2020, DEC 2022 - PRESENT

FREELANCE

  • Produced a cohesive brand identity that includes: logo, typography, color, layout, motion, photography, and tone of voice

  • Created unique brand collateral and promotional marketing materials

  • Managed copywriting for website, emails, social posts and forms

  • UX/UI development for educational and scheduling website

  • Presented design concepts to the client, took conceptual ideas and designed in-house and external deliverables based off of brand goals

  • Digital asset management of design files and brand visuals

Designer

ALIADO STUDIO

APR 2021 - JAN 2023

FREELANCE → IN-HOUSE

  • Collaborated with the creative director to build-out cohesive brand deliverables for clients that included brand identity, web design, digital and print marketing materials

  • Teamed with the marketing strategists and copywriters to create and design marketing campaigns that included emails, web banners, presentations and social media posts

  • Maintained client e-commerce websites and designed monthly hero graphics and banners

  • Constructed educational videos for co-workers and clients on progression of projects and how-to videos on how to work programs

  • Overlooked web-developers on the progression of website development to keep brand guidelines intact

  • Designed products including bead jewelry and weaved baskets

  • Assisted in production art for all print projects that includes: wall graphics, vehicle wraps, rack cards, t-shirts, banners, posters, and etc.

Graphic Designer + CSR

DERMASMOOTH BOUTIQUE

JAN 2017 - JAN 2019

IN-HOUSE

  • Collaborated with the owner to design marketing materials such as posters, pamphlets and fliers

  • Created brand assets

  • Managed production art to be printer ready

  • Customer service and sales representative for salon clients

EDUCATION College for Creative Studies → Communication Design, BFA. 

TOOLS Adobe Creative Suite, Microsoft Office, Google Workspace, Shopify, Webflow, Wix, Figma, Mail Chimp, Klaviyo, Pinterest, Canva, Miro, Asana, Monday.com

SKILLS Brand Identity, Color Theory, Typography, Composition, Layout, HTML/CSS, UX/UI Design, Print and Digital Graphic Design, Illustration, Ideation, Moodboards, Copywriting, Marketing Materials, Presentations, Mockups, Production Art, Attention to Detail, Constructive Critiques, Problem-Solving, Reliable, Teamwork, Organization, Time Management, Adaptability, Multitasking, 5+ Years of Experience

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